What marketers need to know about mobility in 2015

Posted by Nicolas Huet_ on May 6, 2015 12:00:00 PM

There's no doubt that today, the role of marketing managers is inseparable from information technology, and more specifically from mobility.

The rapid evolution of this role made inevitable by mobile innovations and the evolving customer behavior is accompanied by considerable challenges for companies.

To help marketing leaders deliver results, here's what they should know about mobility in 2015.

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Topics: Mobility, Events

4 myths about an enterprise mobility strategy busted

Posted by Nicolas Huet_ on May 1, 2015 7:30:00 AM

Mobility in general and the establishment of an enterprise mobility strategy are at the top of business concerns and trends right now. Mobile technology strongly attracts the attention of all users, from the consumer to the professional.

However, the vision of mobility is still restrictive in many companies in Canada, and the use of enterprise mobile solutions is still under-exploited.

An enterprise mobility strategy is as much the responsibility of the leaders in operations, marketing or sales, as it is CIOs.

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Topics: Mobility, BYOD, Events

The foundations of the new IT model: 5 reasons to attend the May 7 event

Posted by Nicolas Brodeur_ on Apr 23, 2015 7:30:00 AM

We are at a turning point in IT infrastructures that were until recently more traditional and are become increasingly virtualized.

With the advent of SDDC or Software-Defined Data Center that includes virtualization of all the elements of a data center: storage, servers, networking and broader management, we decided to bring together leaders of SDDC to present the trends of the new IT model on May 7th at the restaurant Le Graziella (register here-presentations are in French).

As an IT leader, you are pivotal in contributing to your company’s growth and this event is being organized to help.

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Topics: IT infrastructure, Events

About this blog

The right use of technology addresses business challenges and drives business growth in all areas of an enterprise.  We hope this blog will offer insight into developing strategies and tactics to enable you to identify those key drivers of growth and keep pace with and anticipate the rapid technology change of today.

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