There is no doubt that our world excels at creating data, of all types and of all origins, in a context of datification, especially with the growth of connected objects.
Data is now the new oil for all companies, regardless of size.
- Although this statement needs to be nuanced, if only because data is an inexhaustible resource, it is a good illustration of the fact that a company must be able to extract the value of its internal and/or external data, or risk putting themselves in danger in a context where their competitors are doing this.
- However, even if the data must be processed, the refining of this new black gold only makes sense because it answers a concrete business challenge. In other words, if we focus on data and not the business challenges that need addressing, how do we know we have the right data?