SMEs that invest in artificial intelligence today see real revenue growth tomorrow.

This is what a recent study conducted by Salesforce reveals: 91% of SMEs that have adopted AI report an increase in their revenues, and nearly 80% consider this technology as a real driver of transformation for their business.

Far from being a technological gadget reserved for large organizations, artificial intelligence is becoming an accessible, cost-effective, and quickly operational performance lever for small and medium-sized businesses. And Quebec's SMEs have no reason to be left behind.

At Present, we support SMEs in this transition by integrating Microsoft 365 Copilot into their work environment. The result: more efficient operations, faster decision-making, more productive teams—and a direct impact on revenue growth.

Concrete and measurable results
Salesforce's study leaves no room for doubt: SMEs that adopt AI are reaping the benefits of their decision.

• 87% say AI helps them better manage the growth of their operations
• 86% see an improvement in their profit margins
• 78% consider AI a game changer for their business

And these are not abstract gains. The SMEs surveyed report improvements in key areas:

• Marketing Campaign Optimization
• Content Production Automation
• Personalized Customer Recommendations
• Intelligent Search Engines
• Customer Support Chatbots
• Automated Sales Email Writing

In short, AI doesn't replace humans—it helps them perform better.

Microsoft Copilot: AI integrated into your everyday tools
One of the great benefits of Microsoft Copilot is its seamless integration with the work environment your teams already use: Word, Outlook, Excel, Teams, PowerPoint, etc.

No need to change your processes or train your employees on new software. Copilot acts as an intelligent assistant directly integrated into your Microsoft 365 tools.

Here are some concrete examples:

• Human Resources: Copilot can write job descriptions, sort resumes, suggest interview questions, and automate communications with candidates.
• Sales: It generates personalized emails for each prospect, suggests follow-ups, and analyzes trends in your pipeline.
• Marketing: It improves your conversion rates through better targeting, automatically generated content, and more detailed campaign analytics.
• Customer Service: It instantly responds to frequent inquiries and routes complex cases to the right agent, reducing resolution times.

These are all strategic and operational tasks that are accelerated, made more reliable and simplified.

Growing SMEs invest in data
AI is effective if it's fueled by quality data. This is a fundamental principle, and the most successful SMEs have understood it.

According to the Salesforce study, 74% of growing SMEs invest in data management, compared to only 47% of those that are stagnating or declining.

Having good data governance means:

• Centralize information
• Ensure quality and accuracy
• Avoid silos between teams
• Gain visibility into performance indicators

An integrated technological infrastructure: the key to agility
One of the study's most compelling findings is that successful SMEs are twice as likely to have an integrated infrastructure.

When your tools and data communicate with each other, AI can work across departments, generate consistent recommendations, automate end-to-end processes—and improve your results every step of the way.

Conversely, disparate software and isolated databases slow down teams, increase errors, and limit the reach of artificial intelligence.

Our mission at Present is precisely to provide you with a cohesive, high-performance, and secure environment, powered by Microsoft 365 and enhanced by Copilot, so that your technologies work together—and for you.


Autonomous AI: Next Step, But Not Out of Reach
By building a solid foundation today—reliable data, integrated systems, trusted partners—SMBs are already preparing for the next big wave: autonomous AI agents.

These systems are capable, for example, of:

• Automatically search for the necessary information
• Analyze data
• Develop an action plan
• And execute that plan, without human intervention

This isn't science fiction. It's the logical next step in a well-structured AI adoption journey.

And SMEs that get ahead today with solutions like Microsoft Copilot will be the first to benefit tomorrow.

Conclusion : AI is a revenue driver, not a gimmick
SMBs adopting AI now aren't doing so to follow a trend, but to improve their margins, accelerate their growth, and stand out from the competition.

With Microsoft 365 Copilot, you can leverage artificial intelligence without transforming your business overnight. You can start small—one department, one process—and then expand as results become apparent.

And most importantly, you are not alone.

At Present, we support you every step of the way:

• AI Diagnosis and Action Plan
• Integration of Copilot and Microsoft 365
• Training and Support for Your Teams
• Securing Your Digital Environment

Want to grow your revenue with AI? Let’s talk.