I think a strong and well-defined corporate culture is essential to success. As individuals work on themselves during their lives, companies must also improve with the goal of reaching their full potential. It is by sticking to well-defined values that a company will be able to excel and surpass itself.
Since it is a conceptual element, corporate culture is often difficult to identify and disseminate for leaders who are more used to concrete actions. Therefore, a process of reflection is needed. At Present, we make time for this and because we understand better who we are as an organization, we are able to give more!