Beacons are revolutionizing the customer experience and efficiency

Posted by Nicolas Huet_ on Mar 26, 2015 8:45:00 AM

Beacons are revolutionizing localization applications in industries such as retail, cultural, education, entertainment as well as in intelligent homes. ABI research estimates that the market for iBeacons (Apple) and other Beacons BLE (Bluetooth Low Energy) will reach 60 million units in 2019.

Beacons are electronic chips that permit locating smartphones within a close distance to send targeted and contextualized messages. The major advancement of Bluetooth LE technology, that is at the heart of Beacons, is that it allows micro-localization just a few centimeters away indoors, unlike GPS technology that has an accuracy of a few meters and is ineffective in closed spaces.

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Topics: Mobility, Beacon

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The right use of technology addresses business challenges and drives business growth in all areas of an enterprise.  We hope this blog will offer insight into developing strategies and tactics to enable you to identify those key drivers of growth and keep pace with and anticipate the rapid technology change of today.

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