Jennifer Bridgeman_

Marketing Director - My role at Present involves overseeing all the marketing; from establishing strategies to meet the company’s objectives and developing marketing plans to content creation and event management. It’s never a dull day around here! I believe in the innovative power of social media and hope to guide Present in leveraging social media to provide our clients with more value than anyone else. I’ve been at Present since 2005 and truly enjoy coming to work every day. I have a Bachelor of Commerce from Concordia University (John Molson School of Business) and my roles before joining the Present team were in sales and marketing. When I’m not being a marketer, I’m being a mom to 2 active girls. I love travelling and have played rugby for almost two decades and although I’m now officially retired, I’m still very active in the rugby community.
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Recent Posts

What’s new at Present? Three exciting announcements to share!

Posted by Jennifer Bridgeman_ on May 4, 2017 8:00:00 AM

The main reason for our blog is to share insightful news and views on technology with our clients.  But occasionally, we permit ourselves to toot our own horn.  So, we’d like to take this opportunity to share with our readers 3 updates we’re proud to have accomplished.

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Topics: IT infrastructure, Disaster recovery (DR), Storage

Video: Transactions are 8x faster using SAP HANA on POWER8.

Posted by Jennifer Bridgeman_ on Jan 17, 2017 1:00:00 PM

Several months after South Shore Furniture implemented SAP HANA on POWER8 – a Canadian first realised in conjunction with Present – the results are impressive. The most significant indicator of the success of the new infrastructure is the accelerated transaction speed, which is now 8 times faster.

Knowing the company’s systems receive and process orders 24/7/365 and deliver to its clients within 24 hours, it is a considerable improvement.

In the video below, Claude Bernier, VP of IT for the company, explains what motivated the use of a POWER8 infrastructure instead of Intel to deploy SAP HANA. 

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Topics: IT Innovation, IT infrastructure, High availability, Big Data, ibm

5 priorities for Canadian IT executives in 2017

Posted by Jennifer Bridgeman_ on Jan 12, 2017 10:10:00 AM

In 2017, companies will largely continue to invest in information technologies following a trend begun in 2012.

According to the CIO Tech Poll study, investments focus on two specific fields: analytics and security. CIO Adam Dennison said “Organizations continue to explore ways to conduct business smarter and protect assets and processes”.

 

In this context, we have identified 5 priorities for Canadian IT executives to position their projects in 2017 and to profit from IT.

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Topics: IT infrastructure, Trends, Cloud, Digital transformation, CIO/IT leaders, IT security

What IT experts are saying about your 2016 New Year’s Resolutions

Posted by Jennifer Bridgeman_ on Jan 13, 2016 10:00:00 AM

The history of New Year’s resolutions goes back to Babylonians times, where promises were made to the gods at the start of each year in hopes they’d earn good favor in the coming year.   Nowadays, January often brings about personal reflection and resolutions revolving around getting in shape, eating healthier, spending less or been less stressed.

Organisations also use this time to reflect on what went right and what needs improvement. Therefore as we shake off the holiday fog and kick off a new year full of potential, I decided to collaborate with our key partners and internal experts to discuss what IT strategies they think Canadian enterprises should focus on in 2016. Basically I asked them to answer the following question:

What should be enterprises’ #1 New Year's Resolution for IT in 2016?

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Topics: Trends, Digital transformation

Happy New Year : our Top 10 of 2015!

Posted by Jennifer Bridgeman_ on Dec 30, 2015 9:00:00 AM

As a new year approaches, Present would like to take this opportunity to thank our clients and business partners for their contribution to our success in 2015.

Throughout the year, we’ve strived to put out original content that our readers will find valuable and help solve some of the challenges you are facing. We’ve posted almost 70 articles on a diverse array of topics pertinent to business leaders around technology.

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Topics: Trends

Awaken the force in your datacenter!

Posted by Jennifer Bridgeman_ on Dec 9, 2015 11:00:00 AM

Present is thrilled to be hosting a unique event with Nutanix and Brocade on December 17th.  Have the opportunity to view a private premiere screening of Star Wars: Episode VII - The Force Awakens.

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Topics: Events

Millennials: The Man, The Myth, The Legend

Posted by Jennifer Bridgeman_ on Aug 27, 2015 11:30:00 AM

Millennials and their habits have become a hot topic of conversation recently. Why? First of all, this year millennials will outnumber baby boomers and Gen Xers. And by 2025, they will make up roughly 75% of the global workforce.*

Many have the impression that the workplace is undergoing a fundamental change and adjustment in terms of values, working styles and learning because millennials are so different than you and me.

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Topics: Trends

New Study Finds Massive Cloud Shift Underway

Posted by Jennifer Bridgeman_ on Jul 23, 2015 12:00:00 PM

This is an article written by Matt Hamilton, Digital Marketing Manager at IBM.

The cloud has quickly evolved beyond the curiosity stage to become a mainstay of IT infrastructure. A new IBM report produced in partnership with the Economist Intelligence Unit and based on a survey of 784 IT executives finds that these leaders expect, on average, to deliver 60% or more of their technology services via the cloud within three years.

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Topics: Cloud

Viral Marketing, does it have its place in IT?

Posted by Jennifer Bridgeman_ on Jun 25, 2015 8:30:00 AM

The definition of viral marketing that I prefer, because of its simplicity and straightforwardness is: “any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.”

Viral videos have been around for a while. Some of the videos that come to mind when we think viral are ‘Gangham Style’ (2.3 billion views), ‘Double Rainbow’ (41.6 million views) and 'Charlie Bit Me' (860 million views).

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Topics: Trends

3 reasons to have an automatic back-up (high availability) for an enterprise

Posted by Jennifer Bridgeman_ on Jun 15, 2015 8:10:00 AM

This week we have the pleasure of having our partner Traders in town to meet with our clients to discuss their HA/DR challenges and needs.

We have observed an increasing number of our clients find that a high availability environment has become a necessity.

Traders’ suite of business continuity and disaster recovery solutions, called QuickEDD, has over 1400 installations worldwide and we have over 25 IBM clients using the solution in Quebec.

Below is an article written by their president and co-founder, Thierry Roux, posted on their corporate blog. We thought the article had a lot of valuable information and so, with their permission, we’re sharing it.

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Topics: IT infrastructure, High availability

About this blog

The right use of technology addresses business challenges and drives business growth in all areas of an enterprise.  We hope this blog will offer insight into developing strategies and tactics to enable you to identify those key drivers of growth and keep pace with and anticipate the rapid technology change of today.

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